Two Programs Announced to Get Kids Outdoors

Outdoor Nation, an initiative of The Outdoor Foundation, has announced two exciting new developments to get more kids enjoying the outdoors. These come at a time when youth participation in outdoor recreation has plummeted 15 percent in the past five years and continues to decline among minorities. These programs aim to reverse this trend.

Youth Outdoor Recreation Coordinator Pilot Program
The Western Governors’ Association (WGA) and Outdoor Nation are launching a pilot project to inspire young adults and their families to get outdoors and take advantage of the many great places for outdoor recreation throughout the western states. The program will select young adults to serve as Outdoor Recreation Outreach Coordinators (YOuROCkers), who will work to increase outdoor recreation among peers.

The YOuROCkers will use social media to highlight unique outdoor spaces in their states while encouraging their peers to get outside and active. Several western governors have agreed to participate in the pilot project. In 2012, Outdoor Nation is presented by The North Face, REI Foundation and The Conservation Fund and supported by a range of other companies and organizations.

For more information, contact

The North Face Announces Explore Fund™ Grants for Spring 2012
The North Face has announced the recipients of $125,000 of Explore Fund grants in the first of two grant cycles in the $250,000 annual grant program. The winners include 51 non-profit organizations in 23 different states. The cycle 1 grants will impact more than 20,000 young people through programs that are focused on getting youth outdoors through outdoor recreation, education about personal and environmental health, and connecting more youth to the outdoors.

The Explore Fund’s mission is to inspire and enable the next generation of explorers by funding non-profit organizations that are working to re-connect children with nature. Since the Explore Fund program was initiated in 2010, The North Face has provided $625,000 in grants to encourage an active healthy lifestyle and protection of our natural landscapes by creating a stronger connection between youth and the outdoors.

The application window for Explore Fund 2012 Cycle 2 grants is September 3 – October 5, 2012. Cycle 2 winners will be announced in early November. For more information, visit

The Outdoor Foundation is a non-profit organization established by Outdoor Industry Association to inspire and grow future generations of outdoor enthusiasts. It is funded by the generous support of more than 250 outdoor companies as well as many public and private organizations in other sectors.

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