Children’s outdoor retailer Play Outdoors is helping the wheels go round and round for parents trying to bike with their kids by releasing a full-length family cycling webisode on YouTube. The “how-to” video takes a humorous look at the trials and tribulations of one family’s quest to enjoy a two-wheeled adventure. Viewers can also enter to win a $250 Play Outdoors gift card and download a list of cycling tips to help families enjoy the start of spring.
“Each season we make a concerted effort to develop tips that parents can use to help get their kids outside to enjoy the fresh air,” said Sarah Laufer, CEO and Director of Ruckus at Play Outdoors. “For spring, we thought we’d tackle the art of family cycling and what better way to encourage families to play together than to show them how with the release of our very first realistic how-to webisode. As a mom, I understand that sometimes just getting out the door is half the battle. We hope our tips instill some confidence in parents that two-wheeled outings are totally doable and a whole lot of fun.”
To watch, visit www.youtube.com/PLAYOUTDOORSTV. Viewers who subscribe and post a comment on their favorite line from the video will be automatically entered to win a $250 gift card. The contest runs through March 28, 2011, with the winner to be announced on March 29. For official contest rules visit http://www.playoutdoors.com/play-outdoors-tv.aspx.
Parents can also download tips to help get families cycling, including how to plan outings during daylight hours, pack snacks and ensure safety. “Practice what you preach,” says Laufer. “Make sure you wear proper shoes and a helmet so that your children feel comfortable doing the same. A baseball hat under a helmet for little ones can also help with fit while providing sun protection.” For more helpful tips on cycling, including Sarah’s ideas for avoiding a flat tire or deflated child, please visit http://blog.playoutdoors.com/2011/03/spring-cycling-tips-for-families.html.
Play Outdoors plans to release its next family how-to webisode on camping May 1, 2011.
ABOUT PLAY OUTDOORS
Launched in 2008, founding partners Sarah Laufer and Justin Rae were committed to sharing their love of the outdoors with the rest of the planet. PlayOutdoors.com and its flagship store located in Bend, Oregon; offer families a unique community and shopping experience through selling top quality kids’ outdoor clothing and gear, made by trusted brands, all in one place. With the PLAY OUTDOORS Ruckus Ready Guarantee, even the most discerning outdoor enthusiast or rookie camper can feel confident with the best-in-category products, and advice from seasoned outdoor family experts who answer questions about the best gear for raising ruckus. Info: www.playoutdoors.com.