It might seem that using video and other electronic games to help get kids outdoors is counter-intuitive. Aren’t those the kids-outdoors movement’s major barriers? But Outdoor Nation is planning to reach kids in their own media platforms by partnering with the Entertainment Software Association (ESA) and other leaders in the entertainment gaming industry to launch its new Game ON! Challenge Grants…
The pilot program is investing in youth-inspired projects that leverage entertainment gaming technologies and principles to get a new generation outdoors, active and engaged in conservation challenges.
As part of the campaign, individuals and teams – beginners and experts alike – are tasked to create a new app/mobile game or promote an existing game to inspire youth to get outdoors and active. The hope is that this will inspore kids to get outdoors.
Outdoor Nation believes in the project enough that it’s offering money as enticement.
Grants of $5,000 will be given to the top four projects that are judged to have greatest likelihood of successfully increasing outdoor participation among America’s youth.